EDUCATION MARKETING SOLUTIONS
In a previous blog post, Marketing to an Up-and-Coming Generation, we went over marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy.
Marketing is all about personality. Before all else, the focus of your marketing efforts should be building out your brand identity and finding what makes you special among your competitors. You need to stand out from the crowd – with your message and delivery strategy, make sure you’re doing it your way. Here’s how:
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email.
At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach your prospective students and alumni? By getting in their inbox.
When choosing marketing tactics for your educational institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to the internet than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition.