Putting your school’s publication into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective students, alumni and donors. From foundation newsletters to look books and more, making sure the right message hits the right people is crucial.
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? Should I incorporate digital media channels?
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension.
Communication is key. It’s what makes the world go round – especially in the world of modern-day marketing! How you craft your message is arguably the most important part of selling your product or service. The word choice, tone of voice and organization all combine to attract the target audience and set you apart from the rest.