EDUCATION MARKETING SOLUTIONS
In a previous blog post, Marketing to an Up-and-Coming Generation, we went over marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
1. The content
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved to buy.
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world?
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did!
Meet Erin Pollocoff, one of our gifted Graphic Designers and Lead Animator here at image.works! She grew up in Pleasant Prairie, WI and has both a BA in Journalism and a degree in Graphic Design, which she has skillfully applied at image.works creating eye-catching visuals and attention-grabbing animations.
Meet Allie Habeck, one of our copywriters at image.works! She grew up in Wausau, Wisconsin, and attended the University of Wisconsin – Milwaukee, earning a degree in English with an emphasis in Creative Writing and a minor in Journalism, Advertising and Media Studies, which she has skillfully applied at image.works.
