While Americans stocked up on canned goods and toiletries last spring, your marketing department was probably hard at working pivoting strategies and figuring out ways to handle a never-ending list of what ifs. Fast forward nine months, and here we are, still in the midst of the COVID-19 pandemic and handling new unknowns every day.
When choosing marketing tactics for your educational institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to the internet than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition.
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? Should I incorporate digital media channels?