EDUCATION MARKETING SOLUTIONS
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s being seen by the right audience.
It’s a challenging time to be in education marketing. Student enrollment in higher education has been declining, and experts predict an even steeper decrease due to the shrinking college-aged population.
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder.
Well, it happened again – the election had a massive impact on social media. While there’s been a steady downturn in users on the social media platform X since it was purchased by Elon Musk, the last few weeks have seen the largest exodus of users to new platforms.
Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities. There are many moving parts to this marketing strategy, and we’re here to help you sort them all out.
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world?
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that has worked in the past is going to work going forward.
