Blog
Posted by -
August 16, 2023
Meet Allie Habeck, one of our copywriters at image.works! She grew up in Wausau, Wisconsin, and attended the University of Wisconsin – Milwaukee, earning a degree in English with an emphasis in Creative Writing and a minor in Journalism, Advertising and Media Studies, which she has skillfully applied at image.works. When not at work, Allie can be...
Posted by Allie Habeck -
August 02, 2023
Ordering a project? Your image.works team is excited to get started! To make the process as smooth and timely as possible, here’s what your team needs to get started.
Copy:
Tone
Voice
Key words or phrases you want included
Word or page count for longer pieces like direct mail letters, newsletters and annual reports
Design:
Campaign theme
Imagery...
Posted by -
July 19, 2023
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings. As the popularity and effectiveness of digital marketing continues to rise, it’s crucial to know the kind of...
Posted by Charity Rinzel -
June 28, 2023
We’ve been enjoying life in the office and outside it. Over the last year, there’s been a wedding, engagement, graduation, baby and more. On top of all that, image.works is celebrating 25 years of making marketers’ lives easier. Here’s the latest news!
Here Comes the Bride
Account Manager Liz Miles tied the knot in October. Congratulations to the...
Posted by -
June 21, 2023
Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you! The basics are all still the same, no matter how often the top platforms, their algorithms and the way that users are...
Posted by -
May 17, 2023
Meet Alison Herbst, one of our Project Managers and Marketing Automation Specialists at image.works! She grew up in Wauwatosa, WI, and attended the University of Wisconsin – La Crosse, earning her degree in marketing with a minor in digital media and design, which she has skillfully applied at image.works. Alison will celebrate her three-year...
Posted by -
May 11, 2023
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Up until now, we’ve had different accounts for our different audiences: financial, healthcare and education. However, with recent changes to social media...
Posted by -
March 22, 2023
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and...
Posted by -
March 01, 2023
Meet Becca Cooper, our Senior Copywriter at image.works! She grew up in Burr Ridge, Illinois, and attended Denison University, earning her BA in Creative Writing and Psychology. She has skillfully applied her writing skills at image.works for the last five years. When Becca isn’t in the office, she enjoys reading, writing, drawing and playing...
Posted by -
February 15, 2023
Marketing is all about personality. Before all else, the focus of your marketing efforts should be building out your brand identity and finding what makes you special among your competitors. You need to stand out from the crowd – with your message and delivery strategy, make sure you’re doing it your way. Here’s how:
Step One: Find It
A key to...