Blog
Posted by -
February 07, 2024
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It...
Posted by Tanya Langdon -
February 03, 2024
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did! When she’s...
Posted by Mark Whalen -
January 04, 2024
image.works loves marketing! We’ve been at it for 25 years now. You may have noticed the special anniversary logo on our materials last year.
Speaking of updated materials, we just released a new tagline that reflects our role as your marketing partner: Creative. Strategic. Effective. Smart marketing starts here. Clients ask us what to do, and we...
Posted by Allie Habeck -
December 20, 2023
The bells are jingling, carolers singing and people mingling. The holiday season is in sight, and the image.works team is filled with delight. To celebrate with those we hold dear, there are coming days we won’t be here!
Here are our holiday hours: Closing at noon on Friday, December 22 Closed on Monday, December 25 Closing at noon on Friday,...
Posted by Tanya Langdon -
December 13, 2023
Most human decisions are based on emotion, not logic. This holds true not just for big choices like selecting a college or buying a house—consider this research about everyday buying decisions:
MRI brain scans show that consumers use emotions rather than information when evaluating brands.
Advertising research reveals that a consumer's intent to...
Posted by -
December 06, 2023
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that has worked in the past is going to work going forward. If you’re not sure what your social media plan should be, here are some key...
Posted by Allie Habeck -
November 15, 2023
With full hearts and full bellies, we see the holidays as a time of gratitude and thankfulness. Whether you show this gratitude with cobblers and casseroles or kind words from the heart, it’s the little things that show you care. This Thanksgiving, we hope someone tells you how appreciated you are – and if no one else does, we will! At image.works...
Posted by -
October 20, 2023
I. The Intro
One of the biggest struggles brands face when using social media is knowing where they should focus their resources. Do you try to be a trailblazer on a new platform, or do you focus on the platforms that have survived the sands of time? While it can be tempting to jump ship from Facebook to join the ranks on TikTok, pivoting your...
Posted by -
September 13, 2023
Digital marketing is a powerful tool for connecting with consumers and engaging with potential customers. One of the most effective methods of digital marketing is the use of general awareness ads. These are designed to create brand recognition and generate interest in a product or service that your organization offers. By creating a positive...
Posted by -
August 30, 2023
I. The Intro
Social media seems to provide an infinite amount of information in no time at all. Somehow, each platform seems to make an infinite number of changes in even less time. The biggest offender in recent history is the largest microblogging platform in the world, X. Formerly Twitter, X has seen no shortage of changes in recent history and...