Blog
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September 11, 2024
In a previous blog post, Marketing to an Up-and-Coming Generation, we went over marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
Born between approximately 1997 and 2012, Gen Zers went through...
Posted by Allie Habeck -
August 14, 2024
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? What can I do to better influence my target audience?
The answers to these questions, of course, depend on a variety of factors, including your goals and budget. However,...
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July 24, 2024
Using social media effectively is important for successful marketing, but the ever-changing terminology can make it hard to know if you’re being as effective as possible. Read more to learn about the two primary forms of marketing on Facebook, Instagram and LinkedIn: boosting and paid advertising. Then you’ll better understand their distinct roles...
Posted by Tanya Langdon -
July 17, 2024
image.works employs a lot of graphic designers, but if there were an award for “Most Active,” Emma Strieker would probably win. In her off hours she’s often on the go, whether it’s “fishing for hours, going to the skate park, downhill skiing, hiking, gardening, kayaking” or just being outside. Emma’s also an involved aunt to nephews Riley and Liam...
Posted by Charity Rinzel -
July 01, 2024
As someone who has many family members who have served or are serving in our armed forces, I have special appreciation for those who give up everything at home to put themselves in harm’s way to serve the good of our country. In the spirit of “the good,” let’s focus on our blessings during this Independence Day.
May you celebrate safely, savor...
Posted by -
June 19, 2024
Background on authenticity and AI
When it comes to social media, one thing organizations often miss the mark on is ensuring their accounts appear authentic. Your pages should represent your organization – they shouldn’t sound stiff, formulaic or impersonal. However, creating content that feels authentic to your brand takes time and effort you...
Posted by Charity Rinzel -
May 15, 2024
Nothing stays the same! I get it. As the communications director at image.works, it’s my goal to keep our copy team in the know about industry changes that affect marketing copy – from minute details like trademarks to big-time transitions, like a merger that results in a new business name.
On top of this, language is continuously evolving, and...
Posted by -
April 26, 2024
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
1. The content
A major key to keeping an organization's social media page interesting is to not make the page feel too sales-y...
Posted by Tanya Langdon -
March 04, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...
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February 14, 2024
The Super Bowl was this week! This year’s game marks the most-watched live program ever, sparking numerous conversations – not only about the game, but also about the commercials. Check out what the image.works team had to say about the ads here. Commercials aired during the Super Bowl have an air of prestige, using celebrity cameos and lofty...