Blog
Posted by Charity Rinzel -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...
Posted by Tanya Langdon -
February 20, 2025
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading. She and her husband Matt have a lab mix puppy, Hank, which gives her another outlet for both left-...
Posted by -
February 20, 2025
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The answer is simple. Your brand identity (or brand personality) will help you stand out. Your brand identity includes...
Posted by Charity Rinzel -
January 09, 2025
Welcome to a new year of creative, effective, strategic marketing! We’re thrilled to be your go-to partner for everything from direct mail to digital marketing and more. Read on to learn about our key accomplishments from last year and the exciting offerings we’re diving into in 2025. You won’t want to miss this!
Here are some highlights from 2024...
Posted by Allie Habeck -
December 18, 2024
To our nearest and “deerest,” thank you for trusting us with your marketing needs! Bringing your visions to life is our greatest joy, and we can’t wait to continue creating amazing things for you in the new year.
Here are our holiday hours:Closing at noon on Tuesday, December 24Closed on Wednesday, December 25Closing at noon on Tuesday, December...
Posted by -
December 04, 2024
Well, it happened again – the election had a massive impact on social media. While there’s been a steady downturn in users on the social media platform X since it was purchased by Elon Musk, the last few weeks have seen the largest exodus of users to new platforms. According to a poll by PRNEWS, 37% of brands have deleted their X account, and...
Posted by Allie Habeck -
November 27, 2024
This Thanksgiving, our plates are overflowing with gratitude. From our amazing clients to our hardworking staff, we have so much to be grateful for. At image.works, we hope your blessings are bountiful and your feasts are fabulous!
Have a great Thanksgiving holiday. In celebration, our team will be out of the office on the following dates.
This...
Posted by Charity Rinzel -
October 23, 2024
Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities. There are many moving parts to this marketing strategy, and we’re here to help you sort...
Posted by -
September 13, 2024
When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on...