Simplifying Our Social Strategy

As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!

Up until now, we’ve had different accounts for our different audiences: financial, healthcare and education. However, with recent changes to social media platforms, it’s getting more challenging to differentiate authentic accounts from impostors. That’s why we’re consolidating our accounts, as of June 1, making it easier for you to find the information you’re looking for!

Going forward, we’ll have one account for each of the following: LinkedIn, Facebook and Instagram. That account will be located on the site our financial audience is used to referencing. Don’t worry if you’re not part of the financial sector, we’re not abandoning you. Our page will include everything we have to share with all our audiences!

What does this mean for you? If you’re already following financial, sit back and relax. Nothing will be changing except the name of the account. If you’re not, it’s time to start following the financial page on your social media platforms of choice. As for content, we’ll focus on keeping it relevant to all our audiences, so there won’t be any huge changes in what you see. If anything, you may notice even better content, as we won’t be spreading our resources across as many accounts.

Let’s recap! We’re consolidating our social media accounts starting on June 1. Make sure you’re following our financial Facebook, Instagram and LinkedIn accounts so that you’re ready for the transition. After that, you can look forward to seeing new, improved social media content!   

Posted by Austin Spaulding - May 11, 2023