EDUCATION MARKETING SOLUTIONS

Message From the President – January 2025

Welcome to a new year of creative, effective, strategic marketing! We’re thrilled to be your go-to partner for everything from direct mail to digital marketing and more. Read on to learn about our key accomplishments from last year and the exciting offerings we’re diving into in 2025. You won’t want to miss this!

Here are some highlights from 2024:

  • Revamped our SEO program
  • Involved UW-Madison athletes in a local marketing campaign
  • Started our Marketing in a Minute specials on social media
  • Designed a beautiful new booth for conferences and trade shows
  • Won Best DAM Portal from Acquia

Here’s a sneak peek at what we look forward to in 2025:

  • Growing our digital marketing program
  • Enhancing our website with a new look
  • Returning to an emphasis on marketing loans as interest rates decrease
  • Attending more trade shows, which means we get to meet our clients in person!

The coming year includes a big focus on digital marketing, and we’re very good at it! Clients who have come to us from another vendor are pleased with the personalized approach we take. IP targeting is especially hot right now; it matches physical addresses to IP addresses so that online advertisements can be directed to specific households. 

With all the emphasis on digital marketing, don’t turn a blind eye to direct mail. It’s still effective, especially with a targeted approach. Consumers continue to show interest in finding attention-grabbing materials in their mailbox, and having something recipients can hold on to and set on their kitchen counter increases the effectiveness of the message. Consider combining direct mail with digital marketing to gain the one-two punch of multiple touchpoints!

If you’re not looking for help with an entire campaign, keep in mind that we can also step in to take a piece of a project off your plate! That’s our à la carte offering, for which we’re seeing an uptick in copy-only and design-only projects. 

From our headquarters on the west side of Madison, image.works is happy to help with whatever you’ve got going on. You can count on us to deliver on time and in budget. We’ve been doing this for more than 25 years, and the staff here is rock solid. There are 35 talented professionals – copywriters, designers, account managers, project managers and support staff – ready to use their expertise to help you achieve your marketing goals. 

Let’s do this!

 

Posted by Charity Wanta - January 09, 2025