Welcome to 2020! The image.works team and I look with excitement and optimism toward a new year of doing marketing differently. Let’s take a closer look at what that entails.
Marketing Automation: This year, we’re focusing on our Marketing Automation platform. Marketing Automation transforms consumers into trackable leads by monitoring their visits to your website and then targeting leads with automated drip email campaigns. You can find more information here.
Direct Mail: Direct mail is back! I see people spending too much time on digital marketing alone and putting direct mail on the back burner, but that’s a mistake. Not everyone will see your email, thanks to spam filters, and many of those who do see it will hit delete without reading it; that’s easy to do. In contrast, recipients have to hold direct mail in their hands and at least read part of it to decide whether to keep it.
Sending direct mail is worth the cost because the results are remarkable! You can read more about direct mail here.
Targeted Marketing: The key to effective marketing is using a targeted approach. Our mailing lists ensure ads are sent to only recipients for whom the message is relevant. Whether you’re targeting prospective students, possible donors or community members, we can access lists to reach any demographic (age, gender, income, etc.) in any geographic region (postal route, city, state). Plus, we can access a radius list around any specific address, pinpointing those closest to your location or event. There are more details on our website.
Looking Back: There were a number of exciting advancements here in 2019. We brought in 150 new clients, saw an uptick in our Marketing Automation platform, and celebrated the first anniversary of our move to an attractive new office building, which I’m really proud of.
I’m thrilled with our staff; they’re dedicated, smart and hard-working. We excel at attracting new talent because we offer a friendly, casual atmosphere where creative ideas rise to the top and results are more important than titles. We pride ourselves on taking care of our clients, and we also take care of our employees – with excellent health benefits, competitive compensation, generous paid time off, a retirement plan, a modern office that includes a fitness center, and other perks.
We’ve been creating compelling campaigns that deliver results for more than 20 years. Just tell us what you want to promote, and we’ll tell you what others are doing that works. There’s more amazing marketing to come. Happy new year from image.works!
Source: https://www.imageworksedu.com/