Speaking of anniversary, happy 250 years to the U.S.A.!
An anniversary is something to celebrate. 25 years in business? Congratulations! 70 years of serving your community? That’s worth recognizing. You can get the word out about what you’ve accomplished and make the most of these milestones with special promotions.
Referral Promotions
A hot trend right now for outreach is using an anniversary for a special referral campaign. Celebrate with your loyal consumers and encourage them to spread the love with referrals. Besides your employees, the best advocates for your success are the ones who have made it possible to reach this anniversary.
image.works recommends using celebratory emails that include a link to a landing page, where recipients can fill out referral information. Include social media ads in your campaign for multiple touchpoints and be sure to follow up the first email with a second one later that assures people it’s not too late.
To incentivize making referrals to family members and friends, it’s helpful to offer a gift card, a deposit into savings or a discount on services when the referred person signs on. image.works’ Design Center has a webpage full of creative, eye-catching Refer A Friend designs with images and headlines to inspire your campaign and get you started. Many of them are fitting for any industry.
With a referral campaign, you can celebrate your past successes and invite others to join in the bright future ahead!
Cross-Selling Campaigns
Another beneficial way to celebrate your organization’s anniversary is to recommend – and offer an incentive for using – products, services or offerings your loyal consumers haven’t pursued yet. To incorporate multiple touchpoints again, this time a snazzy direct mailer is a solid choice, followed by an email. Visit image.works’ Direct Mail webpage to see examples of what we’ve done and go to form.iwdirectmail.com to check out enhancements we offer.
Brand Awareness
With this focus for your anniversary, you reach beyond your regulars. Brand awareness ads are less about the products and services you offer and are more about who you are as an organization. What makes your business or place special? Highlight your charitable community efforts or the incredible customer service experience you offer – just to name a few examples.
Here are some strategic tools that help get the job done:
- Billboards and bus wraps
- Banners and posters
- Newspaper ads
- Postcards
- Emails
- Social media posting
- Social media advertising
- Search engine advertising (pay-per-click)
Here’s a tried-and-true incentive idea: Emphasize your years in business by tying the number to your incentive in your marketing campaign. A credit union highlighting 75 years of providing financial services to its community could offer 0.75% off current rates for a refinanced auto loan. Celebrating 100 years? Consider a $100 monthly drawing for people who qualify by taking advantage of a new offering. These incentives grab attention and provide cohesiveness with a number to incorporate in eye-catching images for social media, emails and direct mail – and they gain responses!
The ideas don’t end there. Talk with an image.works account representative to find out what special offer and marketing strategy best fits your milestone. Our copywriters, designers and digital marketing specialists are ready to put their expertise to work for you.
Here’s to star-spangled celebrations everywhere!