For most of us here at image.works, November was a full month of chilly, overcast Wisconsin weather. But for three lucky employees, the month included a few sunny days of higher temperatures, exciting events and networking opportunities. National account managers Maria Bearson, Logan Postweiler and Emilee Schultz packed their bags last fall and headed to the 2019 AMA Symposium for the Marketing of Higher Education, held at Caesars Palace in fabulous Las Vegas!
“Right when we arrived, there was a cocktail hour held for all the conference attendees,” said Bearson. “Starting the event off in a lively, laid-back environment really set the tone for the following days.”
For Bearson, the AMA Symposium was her first time representing image.works at a networking event. She was eager to soak up every opportunity and immerse herself in the world of higher education marketing.
“It was really fun and interesting to see all the different types of vendors,” said Bearson. “There were agencies that marketed specifically to graduate students, and I was surprised to see a high number of research and data solutions companies as well.”
The conference was a three-day event focused on the ins and outs of higher education marketing. Almost 1,000 people were in attendance, many from the marketing department of colleges and universities, as well as representatives from a wide range of higher education marketing agencies. Between the myriad of professional speakers and collaboration sessions, Bearson left with fresh ideas and useful bits of information to use back at the office.
“Something unique about higher education is that you need to target not only potential and current students, but also their parents,” said Bearson. “That concept is something that’s been sticking with me since the conference.”
And while many breakout sessions and keynote speakers at the conference hit on the importance of digital advertising, using social media and even utilizing artificial intelligence, Bearson left the conference in awe of the power of direct mail.
“I was honestly shocked at the amount of people who came up to our booth with the dollar bill mailer we sent out,” said Bearson.
image.works sends out a dollar bill to potential clients, encouraging them to bring it to our conference booth to see if they’re a lucky $100 winner.
“I think there’s a lot of noise circulating out there about the ‘digital world’ and what types of marketing work and what doesn’t,” Bearson continued. “After seeing how many attendees approached us with our mailer, my feelings about direct mail have been solidified – it’s still incredibly effective.”
During her downtime in Vegas, Bearson got to do a little exploring and shopping, picking up some goodies for her niece and nephews.
Now, she’s taking what she learned from the AMA Symposium and working with potential clients to help them reach their marketing goals.
If you’re interested to see what image.works can do for your educational institution, get in touch with us today!