Infographics: What They Are and How We Use Them

Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of infographics, and each can be altered to fit your brand’s needs and message. Using one in your next annual report, brochure or newsletter can be a great way to grab your readers’ attention and make the information more memorable.

A number infographic is a simple and effective way to emphasize impressive numbers and data. This type is great when you are working with lots of content and want it to stand out more than it would in simple text. Here are some examples of numbers that would be ideal as infographics: if you had 1,654 new students last year, $21,567 was raised for a renovation in 2018 or 89% of all feedback was positive. These numbers, dollar amounts and percentages pack a serious punch, and infographics make these details really pop off the page. 

Number and informative infographics are similar, but an informative one uses an above-average number of words. This is ideal if you want to give an overview of a topic or introduce a new concept. It uses sentences, bulleted lists, statistics or key words and makes them more striking by adding icons, shapes and other visual elements. Because informative infographics use a lot of copy, it’s important to remember to have a focal point in your content by adding a heading or picking out key words to highlight.

A timeline infographic can be a great way to visualize the history of something or emphasize important dates or events. You can even use it to show development, trends or ideas, and although we are used to seeing timelines in a horizontal format, they can be altered to fit many different formats and sizes. They don’t even need to portray time in years; using timelines to highlight an event by hours or days can be a great way to help readers remember milestones.

Charts are probably the most popular infographics, mostly due to their simple way of portraying contrasting data. The most successful charts display data in an attractive and easily digestible way. Because charts are so popular, it’s important to choose the proper format for your specific data and make it stand out by using contrasting colors or incorporating icons.

Using an infographic with your content can make it more compelling and attractive, establish you as a subject matter expert and provide another way to showcase your brand. And because infographics have so many uses, sizes and possibilities, there isn’t a reason not to try one. We encourage you to talk with your representative about increasing the visual interest of your content by incorporating infographics.


Posted by Audrey Meis - February 19, 2019