It’s no secret that the key to standing out in any promotion is to make sure your imagery and copy are doing more than just telling your audience what you offer – you need to get a reaction. The holidays can make it seem difficult to stand out, but this season can actually give you an opportunity to quickly become associated with memorable moments.
Catch their eye: Before you can connect with your audience on an emotional level, you have to overcome the first hurdle – catching their eye. The holidays are a saturated time for promotions, so it’s crucial you can get their attention and keep it before the next thing does.
If a piece is digital, we highly recommend incorporating animation. It’s in our nature to pay attention to moving objects, so animated graphics can go a long way during the holidays. You’ll automatically be the focus above any static images.
If you’re sending out a print piece, adding a unique element will help you be the star of the mailbox. We love adding foil elements, soft-touch paper or variable data with the recipient’s name. It’s an easy way for your promotion to feel more luxurious or personable.
Bring in the outside world: You don’t need to send sweets or a Thanksgiving turkey – there’s no smell-o-vision needed to entice your audience. However, it is important that you’re leaning into more than just what you’re promoting and involving some of the five senses. Here are some examples:
- Incorporate an image of fresh-baked cookies for smell and taste.
- Have snow falling in an animation for the sense of touch.
- Show a family snuggling next to a fire for a warm, cozy sensation.
Capture their emotions: Leveraging emotions throughout promotions can help you leave a lasting impression, but it’s important to keep it balanced. You should always be looking at your marketing from the perspective of how you can make your audience’s life easier or how they can accomplish their goals with your services. Holidays are just a bonus to give you easy examples that people will instantly recognize and connect with. Think about how your promotion can solve a problem to uplift people’s emotions and make that the focus of your piece.
Want some inspiration? Our team is here to help! Tell us your goals and we’ll come up with a custom design, so you stand out from your competitors.