Employee Spotlight: Erin Pollocoff

Meet Erin Pollocoff, one of our gifted Graphic Designers and Lead Animator here at! She grew up in Pleasant Prairie, WI and has both a BA in Journalism and a degree in Graphic Design, which she has skillfully applied at creating eye-catching visuals and attention-grabbing animations. Erin has been part of the team for over four years, and we couldn’t be happier to have her! When she’s not at work, Erin can be found reading, hiking or spending time outside with her dog, Ann. 

What do you enjoy most about your job?
I really like my colleagues at IW and seeing how we all fit together like puzzle pieces to move a project through to the finish line.

What brought you to 
I have a BA in Journalism but ended up pursuing an AA in Graphic Design and Illustration after ten or so draining years working on political campaigns and in the state legislature. I really felt at home on the first day of design classes, as if that was where I was meant to be all along. After completing my design degree I spent some time in long-term temp jobs, looking for the right fit. I left my interview at IW professionally smitten with the art directors and was thrilled to get an offer.

How has influenced you or helped you grow?
I always appreciate how we’re encouraged to learn and grow as designers, by either learning new skills or pushing the bounds of what we’ve been doing. Bringing animation into our offerings has been a huge challenge, but also really rewarding in finding new ways to help our clients reach their audience.

Favorite Wisconsin sports team? 
The Milwaukee Bucks, always and forever.

The most admirable characteristic a person can have?

Any weird or irrational fears?
I live very close to the zoo in Madison. I frequently hear the lion roar, and have an irrational fear of it getting out and running over the hill after me and my dog.

If you could learn a new skill, what would it be?
To be fluent in another language.

What is the coolest or most important trend you see happening today?
I like seeing brands get a little “weird” to stand out on social media, where the final result isn’t extremely polished – you can see the creator in the piece, and it doesn’t feel like it was decided by committee.

Posted by - November 01, 2023