Blog
Posted by Tanya Langdon -
July 16, 2025
This month’s Spotlight turns its lens on Tanya Langdon, one of image.works’ copy editors. While creativity plays a huge part of any marketing piece, correctness and consistency are also essential, which is where she comes in. Tanya makes sure the details are right, and spelling, grammar and punctuation are just the start—there’s proper trademark...
Posted by Shelby Moyer -
June 18, 2025
It’s a challenging time to be in education marketing. Student enrollment in higher education has been declining, and experts predict an even steeper decrease due to the shrinking college-aged population.
Your marketing team is likely relying on direct mail and social media to capture the attention of would-be students and foundation donors. But...
Posted by Charity Wanta -
June 04, 2025
Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital...
Posted by Shelby Moyer -
April 23, 2025
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
In our recent webinar, we skipped all the brain-scrambling details and shared only the stuff you really need (and want) to know. You can watch it – Digital Marketing Bootcamp: Everything You Want to Know Without the Headache –...
Posted by -
April 02, 2025
SEO is not just a buzzword. Short for “Search Engine Optimization,” it refers to adapting your website’s content in such a way that it organically ranks well on a search engine results page (also known as a SERP).
Maintaining a blog on your website by posting regularly is a great strategy for boosting your entire site’s SEO, even if the blog...
Posted by Charity Wanta -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by Austin Spaulding -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...
Posted by Tanya Langdon -
February 20, 2025
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading. She and her husband Matt have a lab mix puppy, Hank, which gives her another outlet for both left-...
Posted by Shelby Moyer -
February 20, 2025
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The answer is simple. Your brand identity (or brand personality) will help you stand out. Your brand identity includes...
Posted by Charity Wanta -
January 09, 2025
Welcome to a new year of creative, effective, strategic marketing! We’re thrilled to be your go-to partner for everything from direct mail to digital marketing and more. Read on to learn about our key accomplishments from last year and the exciting offerings we’re diving into in 2025. You won’t want to miss this!
Here are some highlights from 2024...