Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings. As the popularity and effectiveness of digital marketing continues to rise, it’s crucial to know the kind of information that should and shouldn’t be included in digital ads. There needs to be a balance between too little and too much information, and you can count on your image.works team to find that balance for you.
The wording on your ad is just as important as the imagery, as the words will ultimately persuade your audience to take action. Here are a few tips for crafting compelling ad copy:
1. Keep it concise: Your ad copy should be short and to the point. Aim for a maximum of 20-30 words and avoid lengthy paragraphs or descriptions. Even fewer words fit on a web graphic.
2. Highlight benefits: Instead of just listing features, highlight the benefits of your product or service. What problems does it solve for your audience? What makes it unique?
3. Use persuasive language: Use strong action words and persuasive language to encourage your audience to take action. Words like “now,” “limited time” and “exclusive” can all create a sense of urgency and drive conversions.
4. Focus on your unique selling proposition (USP): What sets your brand apart from the competition? Highlight your USP in your ad copy to make it clear why your audience should choose your brand.
5. Personalize your message: Personalized messaging can have a significant impact on conversion rates. Use language that speaks directly to your target audience and addresses their pain points or interests.
At image.works, we can create compelling digital ads that will persuade your target audience to click and, subsequently, that will grow your brand. To get started on your own digital marketing campaign, reach out to an image.works account representative today!