Blog
Posted by Erik Dunkin -
May 07, 2026
Here’s a stat worth paying attention to: 60% of Americans, and 74% of those under 30, use AI to find information. (Source: Associated Press).
This data point hit home for me recently when a young professional shared that his peers typically find a
restaurant by using the ChatGPT app on their phones.
I have to confess: I felt a little...
Posted by -
March 12, 2026
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
According to a study by Postary in 2022, physical mail boasts an open rate about three to four times higher than email open rates. This same...
Posted by Elesa Swirgsdin -
February 06, 2026
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s...
Posted by Charity Rinzel -
September 12, 2025
It’s no secret that the key to standing out in any promotion is to make sure your imagery and copy are doing more than just telling your audience what you offer – you need to get a reaction. The holidays can make it seem difficult to stand out, but this season can actually give you an opportunity to quickly become associated with memorable moments...
Posted by -
August 13, 2025
Using social media effectively doesn’t just mean getting good engagement. In fact, there’s a whole side to social media that many companies aren’t using effectively! While it’s a great branding tool, social media is also the perfect place to post timely communications. Unexpected closures, last-minute events, changes to your systems – all of these...
Posted by Tanya Langdon -
July 16, 2025
This month’s Spotlight turns its lens on Tanya Langdon, one of image.works’ copy editors. While creativity plays a huge part of any marketing piece, correctness and consistency are also essential, which is where she comes in. Tanya makes sure the details are right, and spelling, grammar and punctuation are just the start—there’s proper trademark...
Posted by -
June 18, 2025
It’s a challenging time to be in education marketing. Student enrollment in higher education has been declining, and experts predict an even steeper decrease due to the shrinking college-aged population.
Your marketing team is likely relying on direct mail and social media to capture the attention of would-be students and foundation donors. But...
Posted by Charity Rinzel -
June 04, 2025
Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital...
Posted by -
April 23, 2025
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
In our recent webinar, we skipped all the brain-scrambling details and shared only the stuff you really need (and want) to know. You can watch it – Digital Marketing Bootcamp: Everything You Want to Know Without the Headache –...
Posted by -
April 02, 2025
SEO is not just a buzzword. Short for “Search Engine Optimization,” it refers to adapting your website’s content in such a way that it organically ranks well on a search engine results page (also known as a SERP).
Maintaining a blog on your website by posting regularly is a great strategy for boosting your entire site’s SEO, even if the blog...