Blog
Posted by Charity Wanta -
January 09, 2025
Welcome to a new year of creative, effective, strategic marketing! We’re thrilled to be your go-to partner for everything from direct mail to digital marketing and more. Read on to learn about our key accomplishments from last year and the exciting offerings we’re diving into in 2025. You won’t want to miss this!
Here are some highlights from 2024...
Posted by Allie Habeck -
December 18, 2024
To our nearest and “deerest,” thank you for trusting us with your marketing needs! Bringing your visions to life is our greatest joy, and we can’t wait to continue creating amazing things for you in the new year.
Here are our holiday hours:Closing at noon on Tuesday, December 24Closed on Wednesday, December 25Closing at noon on Tuesday, December...
Posted by Austin Spaulding -
December 04, 2024
Well, it happened again – the election had a massive impact on social media. While there’s been a steady downturn in users on the social media platform X since it was purchased by Elon Musk, the last few weeks have seen the largest exodus of users to new platforms. According to a poll by PRNEWS, 37% of brands have deleted their X account, and...
Posted by Allie Habeck -
November 27, 2024
This Thanksgiving, our plates are overflowing with gratitude. From our amazing clients to our hardworking staff, we have so much to be grateful for. At image.works, we hope your blessings are bountiful and your feasts are fabulous!
Have a great Thanksgiving holiday. In celebration, our team will be out of the office on the following dates.
This...
Posted by Charity Wanta -
October 23, 2024
Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities. There are many moving parts to this marketing strategy, and we’re here to help you sort...
Posted by Tanya Langdon -
October 17, 2024
Meet Austin Spaulding, who plays a dual role as image.works’ Social Media Specialist and one of our talented copywriters. Originally from Bloomington, Illinois, he spends as much time as he can going to hear live music; his other favorite pastimes include movies, video games and camping. Read on for more interesting tidbits, including the fact...
Posted by Austin Spaulding -
September 13, 2024
When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on...
Posted by Sarah Kissell -
September 11, 2024
In a previous blog post, Marketing to an Up-and-Coming Generation, we went over marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
Born between approximately 1997 and 2012, Gen Zers went through...
Posted by Allie Habeck -
August 14, 2024
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? What can I do to better influence my target audience?
The answers to these questions, of course, depend on a variety of factors, including your goals and budget. However,...
Posted by Austin Spaulding -
July 24, 2024
Using social media effectively is important for successful marketing, but the ever-changing terminology can make it hard to know if you’re being as effective as possible. Read more to learn about the two primary forms of marketing on Facebook, Instagram and LinkedIn: boosting and paid advertising. Then you’ll better understand their distinct roles...