EDUCATION MARKETING SOLUTIONS

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Posted by Charity Wanta - October 14, 2020
When times are tough, as they have been during the coronavirus situation, money can get tight, and cutting items from the budget comes up for discussion. Here’s our take on it: Don’t cut your advertising! Check out this statistic: “A study of the 2007-2009 recession using data gathered from 200 brands found that brands who eliminated ad spending...
Posted by Molly Kant - September 17, 2020
Before COVID-19 burst onto the scene and changed our world in irreparable ways, Marketing Automation may have been viewed more as a nicety than a necessity. But that’s no longer the case. With student fairs and on-campus recruitment events looking very different this year (if they even exist at all), colleges must look to other methods for gaining...
Posted by Lianne Peters - August 12, 2020
Hailing from Buffalo Grove, IL, National Account Manager Jimmy and his beautiful wife, Shannon, have found their way home to Madison, WI – and lucky us! After just over a year at image.works, Jimmy has shown his work ethic and passion for finding the best solutions for our clients. It’s hard to picture what IW was like before him! Even with his...
Posted by - July 16, 2020
Social media is a vast landscape of multiple sites and moving parts. You might think a school has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can benefit everyone, from faculty to students to even prospective students and families.  More...
Posted by Charity Wanta - June 17, 2020
Welcome to the world of moving pictures! I’m not talking about the entertainment developments of the early 1900s. It’s time to liven up your online marketing with animated videos, which are “attracting attention because they are easy to consume and take very little time to enjoy, offer call-to-action capability, and deliver an emotional impact...
Posted by Molly Kant - May 27, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent. And sure, it probably makes sense to leave...
Posted by Lianne Peters - April 21, 2020
In honor of Administrative Professionals’ Day, we are highlighting Anne Misky – the eyes, ears and heart of our company! As image.works’ beloved office manager, Anne keeps this business up and running. With almost a dozen years of loyalty, she’s dedicated over 22,000 hours to image.works, our clients and our coworkers. Having NEVER called in sick...
Posted by Katy Macek - February 05, 2020
When choosing marketing tactics for your educational institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to the internet than ever, right? Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition....
Posted by Lianne Peters - January 23, 2020
If you love something, set it free. If it comes back to you, it was meant to be! This may be a cliché, but it holds true when it comes to image.works’ senior copywriter Kim Ziehr. From entry-level copywriter, straight out of college, to head of an entire department, this is Kim’s journey with image.works. Outside the office, Kim leads an even...
Posted by Audrey Meis - January 20, 2020
For most of us here at image.works, November was a full month of chilly, overcast Wisconsin weather. But for three lucky employees, the month included a few sunny days of higher temperatures, exciting events and networking opportunities. National account managers Maria Bearson, Logan Postweiler and Emilee Schultz packed their bags last fall and...

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