Blog
Posted by Hannah Robinson -
May 17, 2023
Meet Alison Herbst, one of our Project Managers and Marketing Automation Specialists at image.works! She grew up in Wauwatosa, WI, and attended the University of Wisconsin – La Crosse, earning her degree in marketing with a minor in digital media and design, which she has skillfully applied at image.works. Alison will celebrate her three-year...
Posted by Austin Spaulding -
May 11, 2023
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Up until now, we’ve had different accounts for our different audiences: financial, healthcare and education. However, with recent changes to social media...
Posted by Austin Spaulding -
March 22, 2023
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and...
Posted by Hannah Robinson -
March 01, 2023
Meet Becca Cooper, our Senior Copywriter at image.works! She grew up in Burr Ridge, Illinois, and attended Denison University, earning her BA in Creative Writing and Psychology. She has skillfully applied her writing skills at image.works for the last five years. When Becca isn’t in the office, she enjoys reading, writing, drawing and playing...
Posted by Austin Spaulding -
February 15, 2023
Marketing is all about personality. Before all else, the focus of your marketing efforts should be building out your brand identity and finding what makes you special among your competitors. You need to stand out from the crowd – with your message and delivery strategy, make sure you’re doing it your way. Here’s how:
Step One: Find It
A key to...
Posted by Maddie Schneider -
January 18, 2023
2022 shaped up to be a very busy year for us at image.works. While we were hard at work creating exciting and compelling content for our clients, we were also having a blast behind the scenes. Throughout 2022, a dedicated team of individuals, who have rightfully adopted the name “The Party Planning Committee” met monthly to plan exciting events...
Posted by Mark Whalen -
January 04, 2023
New year, new marketing plans – image.works is welcoming 2023 with excitement!
The really big thing right now is digital marketing. Growth there is off the charts! Our team is doing a phenomenal job, and Logical Position is a fantastic partner. In fact, they’re the 2022 winner of the Google™ Premier Partner Award in the Lead Generation category....
Posted by Allie Habeck -
December 21, 2022
As we prepare to gather and graze on goodies galore this holiday season, we wanted to take the chance to thank you for making 2022 one elf of a year! From toying with new ideas to creating ear-resistible designs, this year has been one for the books.
After tinkering and toiling all year long, it’s time to give our worker elves a break.
Here are...
Posted by Charity Wanta -
December 07, 2022
Creating content? All the strategizing in the world to reach your target audience will fall flat if recipients can’t follow what you’re saying – or worse yet, if their eyes quickly turn away from the marketing piece you produce. When you’re ready to write – whether a blank page intimidates you or feels like an opportunity to go wild with...
Posted by Allie Habeck -
November 23, 2022
From turkey to turnkey, the holidays are what you make them. However you spend your Thanksgiving, we hope you know how appreciated you are. At image.works, we are grateful for our loyal clients. Here, you always have a place at our table! If you’re looking for turnkey marketing solutions for the new year, we’re here… but not on the following days...