EDUCATION MARKETING SOLUTIONS

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Posted by Mark Whalen - January 06, 2021
We’ve made it to 2021! Your image.works team has been busy preparing fresh marketing opportunities for the new year, and I’m thrilled to tell you about them. Digital Marketing: Gain attention online with digital marketing! Check out what this powerful marketing strategy can do. Search Engine Advertising – Display creative, eye-catching ads on...
Posted by Audrey Meis - December 30, 2020
While Americans stocked up on canned goods and toiletries last spring, your marketing department was probably hard at working pivoting strategies and figuring out ways to handle a never-ending list of what ifs. Fast forward nine months, and here we are, still in the midst of the COVID-19 pandemic and handling new unknowns every day. Your campaign...
Posted by Charity Wanta - December 23, 2020
Your image.works team is chomping at the bit to start celebrating the season – although it will look a little different this year. There won’t be an office lunch or gift exchange, but we will enjoy a holiday trivia time via Zoom. Here are our holiday hours: Closing at noon on Thursday, December 24 Closed on Friday, December 25 Closing at noon on...
Posted by Katy Macek - December 16, 2020
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email.  At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach your prospective students and alumni? By getting in their inbox.  Of course, it’s not just getting into their inbox...
Posted by - November 25, 2020
This year may have brought a lot of challenges due to the pandemic, but we have a lot to be thankful for as well. As you look back over the past several months, be sure to treasure the little things as well as the big! Above all, though, we are grateful for you. Your support and understanding have made all the changes and adjustments of this year...
Posted by Lianne Peters - November 04, 2020
Introducing … Mrs. Anna Lecher! Previously Anna Fischer, our beloved Marketing Automation and Data Director tied the knot in August 2020 to her now husband, Justin. Despite the effects of COVID, they were still able to have a beautiful ceremony with close family and friends. In her own words, “You’d never guess we canceled our venue and planned a...
Posted by Charity Wanta - October 14, 2020
When times are tough, as they have been during the coronavirus situation, money can get tight, and cutting items from the budget comes up for discussion. Here’s our take on it: Don’t cut your advertising! Check out this statistic: “A study of the 2007-2009 recession using data gathered from 200 brands found that brands who eliminated ad spending...
Posted by Molly Kant - September 17, 2020
Before COVID-19 burst onto the scene and changed our world in irreparable ways, Marketing Automation may have been viewed more as a nicety than a necessity. But that’s no longer the case. With student fairs and on-campus recruitment events looking very different this year (if they even exist at all), colleges must look to other methods for gaining...
Posted by Lianne Peters - August 12, 2020
Hailing from Buffalo Grove, IL, National Account Manager Jimmy and his beautiful wife, Shannon, have found their way home to Madison, WI – and lucky us! After just over a year at image.works, Jimmy has shown his work ethic and passion for finding the best solutions for our clients. It’s hard to picture what IW was like before him! Even with his...
Posted by - July 16, 2020
Social media is a vast landscape of multiple sites and moving parts. You might think a school has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can benefit everyone, from faculty to students to even prospective students and families.  More...

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