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Posted by Tanya Langdon - April 10, 2024
Meet Shelby Moyer, one of the image.works copy team’s most versatile writers! Originally from the Seattle area, she’s now settled in her husband Cody’s home state of Wisconsin, where they recently bought their first home. When Shelby’s not at work, you can find her thrifting/antiquing, reading or exploring the outdoors with her dogs, Maizie and...
Posted by Tanya Langdon - March 04, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...
Posted by Austin Spaulding - February 14, 2024
The Super Bowl was this week! This year’s game marks the most-watched live program ever, sparking numerous conversations – not only about the game, but also about the commercials. Check out what the image.works team had to say about the ads here. Commercials aired during the Super Bowl have an air of prestige, using celebrity cameos and lofty...
Posted by Austin Spaulding - February 07, 2024
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It...
Posted by Tanya Langdon - February 03, 2024
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did! When she’s...
Posted by Mark Whalen - January 04, 2024
image.works loves marketing! We’ve been at it for 25 years now. You may have noticed the special anniversary logo on our materials last year. Speaking of updated materials, we just released a new tagline that reflects our role as your marketing partner: Creative. Strategic. Effective. Smart marketing starts here. Clients ask us what to do, and we...
Posted by Allie Habeck - December 20, 2023
The bells are jingling, carolers singing and people mingling. The holiday season is in sight, and the image.works team is filled with delight. To celebrate with those we hold dear, there are coming days we won’t be here!  Here are our holiday hours: Closing at noon on Friday, December 22 Closed on Monday, December 25 Closing at noon on Friday,...
Posted by Tanya Langdon - December 13, 2023
Most human decisions are based on emotion, not logic. This holds true not just for big choices like selecting a college or buying a house—consider this research about everyday buying decisions: MRI brain scans show that consumers use emotions rather than information when evaluating brands. Advertising research reveals that a consumer's intent to...
Posted by Austin Spaulding - December 06, 2023
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that has worked in the past is going to work going forward. If you’re not sure what your social media plan should be, here are some key...
Posted by Allie Habeck - November 15, 2023
With full hearts and full bellies, we see the holidays as a time of gratitude and thankfulness. Whether you show this gratitude with cobblers and casseroles or kind words from the heart, it’s the little things that show you care. This Thanksgiving, we hope someone tells you how appreciated you are – and if no one else does, we will! At image.works...

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