EDUCATION MARKETING SOLUTIONS

Blog

Posted by Allie Habeck - September 15, 2021
Geographical lists – they let you target individuals based on their location, right? Well, yes… but there’s more to it than that! You’ve heard of geographical lists, but do you really know what they can do for you and your educational institution? When it comes to marketing, geographical lists are one of the most basic list types. However, they’re...
Posted by Adeline Savignac - September 01, 2021
image.works isn’t new to the advertising and marketing game – in fact, we’ve been at this since 1995! We have years of experience, lots of creativity and a team that is motivated to help you achieve all your marketing goals. While you might be able to find this expertise at other ad agencies, we set ourselves apart with our unique offerings that...
Posted by Lianne Peters - August 18, 2021
In our endless quest to deliver quality and effective marketing content to our clients, image.works trusts our dedicated sales staff. While the creative team brings the vision to life in the end, our national account managers, like Logan, are essential in the initial creation and planning of our clients’ campaigns. Logan Postweiler joined the IW...
Posted by Allie Habeck - August 04, 2021
Having an impressive, professional-looking academic calendar is a real asset to your educational institution. Here’s why: Keep students informed. There may be campus move-in dates, due dates for applications, placement testing dates, deadlines for student aid forms and tuition, along with when to apply for graduation. All of these are important to...
Posted by Allie Habeck - July 08, 2021
A lot changed during the pandemic, but one thing that didn’t was the importance of direct mail—if anything, direct mail is more important than ever! With the world becoming increasingly reliant on technology, consumers crave a more personal approach to life—and marketing.  AdWeek reports a change in consumer behavior since the onset of the...
Posted by Lianne Peters - May 26, 2021
It is no secret that marketing messaging plays a key role in getting the interest and engagement you are looking for. Every sentence, word and punctuation mark matters. In a role all her own, Charity serves as image.works’ one and only senior copy editor. While the majority of her work is done behind the scenes, her impact shines through in the...
Posted by Audrey Meis - February 10, 2021
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day. With its tracking superpowers and infinite insights, this online (and free!) tool can help you boost your ROI and take your digital...
Posted by Lianne Peters - February 03, 2021
At image.works, we pride ourselves on having employees who are “jacks-of-all-trades.” Not only is she one of two art directors at image.works, Julie is a painter, world traveler, mother and a truly kind individual. Our graphic design team leans on her for day-to-day guidance, and the entire company can count on her for leadership. Especially...
Posted by Mark Whalen - January 06, 2021
We’ve made it to 2021! Your image.works team has been busy preparing fresh marketing opportunities for the new year, and I’m thrilled to tell you about them. Digital Marketing: Gain attention online with digital marketing! Check out what this powerful marketing strategy can do. Search Engine Advertising – Display creative, eye-catching ads on...
Posted by Audrey Meis - December 30, 2020
While Americans stocked up on canned goods and toiletries last spring, your marketing department was probably hard at working pivoting strategies and figuring out ways to handle a never-ending list of what ifs. Fast forward nine months, and here we are, still in the midst of the COVID-19 pandemic and handling new unknowns every day. Your campaign...

Pages