EDUCATION MARKETING SOLUTIONS

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Posted by Lianne Peters - May 26, 2021
It is no secret that marketing messaging plays a key role in getting the interest and engagement you are looking for. Every sentence, word and punctuation mark matters. In a role all her own, Charity serves as image.works’ one and only senior copy editor. While the majority of her work is done behind the scenes, her impact shines through in the...
Posted by Audrey Meis - February 10, 2021
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day. With its tracking superpowers and infinite insights, this online (and free!) tool can help you boost your ROI and take your digital...
Posted by Lianne Peters - February 03, 2021
At image.works, we pride ourselves on having employees who are “jacks-of-all-trades.” Not only is she one of two art directors at image.works, Julie is a painter, world traveler, mother and a truly kind individual. Our graphic design team leans on her for day-to-day guidance, and the entire company can count on her for leadership. Especially...
Posted by Mark Whalen - January 06, 2021
We’ve made it to 2021! Your image.works team has been busy preparing fresh marketing opportunities for the new year, and I’m thrilled to tell you about them. Digital Marketing: Gain attention online with digital marketing! Check out what this powerful marketing strategy can do. Search Engine Advertising – Display creative, eye-catching ads on...
Posted by Audrey Meis - December 30, 2020
While Americans stocked up on canned goods and toiletries last spring, your marketing department was probably hard at working pivoting strategies and figuring out ways to handle a never-ending list of what ifs. Fast forward nine months, and here we are, still in the midst of the COVID-19 pandemic and handling new unknowns every day. Your campaign...
Posted by Charity Wanta - December 23, 2020
Your image.works team is chomping at the bit to start celebrating the season – although it will look a little different this year. There won’t be an office lunch or gift exchange, but we will enjoy a holiday trivia time via Zoom. Here are our holiday hours: Closing at noon on Thursday, December 24 Closed on Friday, December 25 Closing at noon on...
Posted by - December 16, 2020
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email.  At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach your prospective students and alumni? By getting in their inbox.  Of course, it’s not just getting into their inbox...
Posted by - November 25, 2020
This year may have brought a lot of challenges due to the pandemic, but we have a lot to be thankful for as well. As you look back over the past several months, be sure to treasure the little things as well as the big! Above all, though, we are grateful for you. Your support and understanding have made all the changes and adjustments of this year...
Posted by Lianne Peters - November 04, 2020
Introducing … Mrs. Anna Lecher! Previously Anna Fischer, our beloved Marketing Automation and Data Director tied the knot in August 2020 to her now husband, Justin. Despite the effects of COVID, they were still able to have a beautiful ceremony with close family and friends. In her own words, “You’d never guess we canceled our venue and planned a...
Posted by Charity Wanta - October 14, 2020
When times are tough, as they have been during the coronavirus situation, money can get tight, and cutting items from the budget comes up for discussion. Here’s our take on it: Don’t cut your advertising! Check out this statistic: “A study of the 2007-2009 recession using data gathered from 200 brands found that brands who eliminated ad spending...

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