June 2025
Posted by: Shelby Moyer
June 18, 2025
It’s a challenging time to be in education marketing. Student enrollment in higher education has been declining, and experts predict an even steeper decrease due to the shrinking college-aged population.
Your marketing team is likely relying on direct mail and social media to capture the attention of would-be students and foundation donors. But...
Posted by: Charity Wanta
June 04, 2025
Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital...