October 2023
Posted by: Austin Spaulding
October 20, 2023
I. The Intro
One of the biggest struggles brands face when using social media is knowing where they should focus their resources. Do you try to be a trailblazer on a new platform, or do you focus on the platforms that have survived the sands of time? While it can be tempting to jump ship from Facebook to join the ranks on TikTok, pivoting your...