Is SEO Still Relevant in the Age of AI Search?

Here’s a stat worth paying attention to: 60% of Americans, and 74% of those under 30, use AI to find information.


Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!